Turn Passion into Profit

I’ve been cooking since I was ten years old.  Mom and grandma taught me a lot about country cooking.  Dad taught me how to grill.  But I also loved to create media and I was presented with opportunities that took me around the world as a combat camera operator in the military and later, my own media production company as a civilian.

I had some friends over for a holiday meal and they kept telling me I should start a restaurant.   At first, I wasn’t interested.  I had a media career.  Then one of my friends challenged me to put my marketing prowess behind a restaurant concept and prove I was as good at marketing as I was at cooking, despite my awards in the media industry.

Challenge accepted.

I found a small restaurant that was going out of business and took over the space.  I created a name that would instantly give people top of the mind awareness, designed my menu, designed my logo, built a website, and started marketing.  Once guests started coming through the doors and loved the food I had to keep them coming back.  So I developed methods to keep them walking through the doors.

I turned a no name concept from $0 to $1.4M a year in an 84-seat casual dining experience that was only open for breakfast and lunch.

I’ve since sold my restaurant to my little brother so that I can focus on showing other independent restaurant owners how I did it.  I started restaurant consulting and quickly realized there’s not enough hours in the day to help the 750,000 restaurants in the United States.

That’s why I created the Restaurant DIY Marketing Plans for fine dining, casual dining, fast casual, quick service, food trucks, and caterers.

Stop Guessing. Start Marketing With a Plan.

Successful restaurant marketing takes more than occasionally posting on social media or running a promotion when business slows down. It requires consistency, creativity, and a clear understanding of who you’re trying to reach.

Your customized plan can help you:

• Build greater awareness of your restaurant
• Identify and reach your ideal customers
• Strengthen your brand and positioning
• Create a consistent marketing presence
• Generate ideas for social media content
• Promote menu items, specials, events, and experiences
• Encourage repeat visits and customer loyalty
• Make better use of your website and online presence
• Develop promotional campaigns throughout the year
• Compete more effectively in your local market
• Turn marketing into an organized, ongoing process